There’s nothing more iconic than fall at Starbucks. And after the year we’ve had in 2020, it’s time to celebrate the season like never before. So grab that extra PSL, put a little spice in your life, and full send on fall.
Starbucks fans are a different kind of intense, the love they have for this flavor outlasts the season itself. So to excite them even more, let them know we understand their love, and even celebrate it, we created the Pumpkin Love O’ Meter. A pumpkin-themed quiz that separates the pumpkin likers from the pumpkin lovers. Or in this case, the G.P.O.A.T. (Greatest Pumpkiner of All Time.)
Agency: Big Spaceship
Concept: Connor Addario & Isha Bhatti
Executive Creative Director: Adam Gloo
Senior Copywriter: Connor Addario
Senior Art Director: Isha Bhatti
Photographer: Chelsea Kyle