To launch and celebrate all-new Talenti Gelato Layers, we created a one-of-a-kind gelato speakeasy disguised as a tattoo shop in New York City.
The Talenti "Spooneasy” opened its doors for 3 days only for influencers, media, and foodie fans. Inside this delicious dessert experience, guests found themselves fully immersed in everything Talenti. From product sampling stations, specialty cocktails inspired by gelato flavors, and even custom spoon engravings—not one person left empty-handed, or with an empty stomach.
Agency: Mekanism
Concept: Connor Addario & Emily Swenson
Associate Creative Director Copy: Bryan Davis
Senior Art Director: Stef Gomez
Copywriter: Connor Addario
Art Director: Emily Swenson